You're building a paid subscription business. It's growing. But you know it could go faster.
That's where Sub Drivers comes in.
Sub Drivers is a quarterly peer group for growing your paid subscription with community support so you move faster and more confidently towards your revenue goals. This isn't a course. It's a space for you to work with guidance and momentum. Sub Drivers includes facilitated coworking sessions, peer reviews, a Slack channel and unlimited email support from Lex.
Sub Drivers is ONLY OPEN to my paid subscribers. Apply now for Q4 (Starts October 14)
What's included?
Sessions are on Wednesdays at 12pm Eastern (except Thanksgiving week)
4 Facilitated coworking sessions to make progress
Coworking sessions offer dedicated time to work on growth and revenue tasks. Each coworking session will have an optional prompt (something for you to work on) and you'll be able to get real time support in breakouts, if needed.
3 peer review sessions to get input on your work
1 peer review session a month where you can bring messaging, reader surveys, metrics, churn problems, subscriber drives and anything else you're working on for peer insight and feedback.
Slack community to get 24/7 support
Have questions? Want to celebrate a win? Use our Slack community to get peer support throughout the quarter.
Public goal accountability
Share your goals in public (within our group) so we can all cheer you on and build momentum together. We'll have a public progress board you can opt into.
Unlimited email support from Lex
You can send me your subscriber appeals, sub drive landing pages, reader surveys and more. I will provide feedback and resources on your revenue and growth tasks.
How does Sub Drivers help grow your paid subscription?
Carve out dedicated time to actually promote your paid subscription
Get unblocked on questions or challenges you've struggled to solve solo
Move faster (a.k.a. grow faster) because you're checking in with us every couple weeks on your progress
Who's this for?
Sub Drivers is for indie media publishers (newsletters, blogs, podcasts) who run an audience-backed subscription model. You should be post-launch (meaning your project and subscription are up and running) but you can be at any revenue/subscriber size.
The maximum participants in this group is 12. Worker-owned collectives are welcome but there's an additional cost to bring a second participant (50% the session rate for the second person.)
What's the cost?
$297/quarter
Sub Drivers is ONLY AVAILABLE for my paid subscribers but it is a one time cost. You pay for the quarter and then you can choose to pay for the next one or not.
If you gain at least one extra annual subscriber a month, you'll probably cover the cost of this group, right?
When is this shindig?
Q4 Group runs October-December
Wed Oct 14 at 12pm Eastern: Kick Off and Goal Setting
Wed Oct 21 at 12pm Eastern: Coworking Session
Wed Oct 28 at 12pm Eastern: Peer Review Session
Wed Nov 11 at 12pm Eastern: Coworking Session
Wed Nov 18 at 12pm Eastern: Peer Review Session
Tue Nov 24 at 12pm Eastern: Coworking Session
Wed Dec 2 at 12pm Eastern: Coworking Session
Wed Dec 9 at 12pm Eastern: Peer Review Session
Wed Dec 16 at 12pm Eastern: Celebration and Reflection
Common questions
But Lex, I know what I need to do. Can't I just do this myself?
In theory, yes. But my question is…have you? What's stopping you from doing it? Why are you even reading this page?
If you didn't think you needed this guidance and accountability, you wouldn't even be here.
What makes these coworking sessions different?
These coworking sessions offer you a dedicated time to work on your growth and revenue tasks. I will offer you prompts in every session of what to work on, but you can bring your own priorities too. You'll also have the option to jump into breakouts with me or others to workshop stuff.
What happens in a peer review session?
You will bring something to share (or others will) and I will facilitate feedback based on what you request. You can ask for ideas, reactions or specific input and your peers will share their thoughts. I'm not a big fan of unfounded advice, so I will run a guided session with lots of feedback guardrails.
What does unlimited email support mean?
It means you can email me as much as you want and I will share feedback and resources to help you move forward. Your emails will be queued so if you email me 3x in one day, I will answer them in the order I received them. I'm also only one person so keep that in mind, but if you have questions, problems or blockers, I'm here to unblock you.
I'm part of a team. Can we participant in this?
Absolutely, but the session price is for one participant. You can bring a second participant for 50% off their pass ($445.50 for two passes.) Let me know you're interested in that when you apply.
About Lex, your faithful guide
Lex Roman (they/them) is an indie publisher and subscription marketer with 350+ paid subscribers themselves. They are an expert in the paid subscription model having spent 10+ years in revenue growth for subscription tech companies, 6+ years as an indie publisher producing four different newsletters—one of which was sold to a LA newsroom—and 4+ years running memberships. Learn more about Lex->