Double your subs
is your paid subscription dragging because you don't promote it?
This is your chance to turn it around.
The thing is: Substack and Patreon lied to you. Your audience won't throw money at you just because you publish good work. You need to promote and persuade. And lucky for you, it's a system we can set up that will keep working to grow your subscription year round. That's what this sprint is for—to guide you through setting up your automations and your subscriber drive system. We will build it piece by piece, together. By the end of six weeks, you'll have everything you need to double your paid subscription.
Use code 75OFFEARLYBIRD for $75 off until April 1. Paid subscribers get $575 off—email me for your code!
WHAT'S INCLUDED?
The Double Your Subs Quest is a six week live sprint to put in place several automations and systems you need in order to double your paid subscription. You'll get live guidance through 90 minute sessions every Thursday along with a workbook and templates you can use to implement what we cover. And you have the option to get feedback from me and your peers.
Sprint runs from May 7-June 11 on Thursdays from 2-3:30pm Eastern
Week 1
Get your welcome flow converting
Build a welcome flow that turns your newsletter signups into paying subscribers fast
Week 2
Figure out what your subscribers want to pay for
Find your gaps with subscriber intel via data diving, surveys, testimonials and conversations with your actual readers
Week 3
Win back more lost subscribers
Win back and upsell more of the people who already love you with special offers, personalized communications and automations
Week 4
Hit your next milestone with a subscriber drive
Plan and run a subscriber drive that smashes your goals and create your template to keep doing it year round
Week 5
Punch up your paid subscription sales page so it sells for you
Punch up your paid subscription sales page so it does more of the heavy lifting for you
Week 6
Build a reason to stay and keep members longer
Keep more subscribers longer with a Why Stay sequence
in just six weeks, you'll get everything you need to smash your paid sub goals.
You will leave this sprint with:
Optimized key automations (welcome, failed payment, why stay, why come back, why upgrade)
A subscriber drive and a template to run the next one
An understanding of why your subscribers pay and how to sell more of them
An understanding of how your audience growth is supporting (or not) your paid subscription growth
Improved confidence and a clear understanding of how to promote your paid subscription
WHO'S THIS FOR?
This is for anyone with a media subscription. It's for newsletter writers, bloggers and podcasters who have a recurring subscription option. It's not designed for high touch membership operators.
You do not need to be full time on your venture but you need to be launched before this sprint. I'm not teaching launch strategies.
Substack publishers are not permitted to join unless they are already paid subscribers. Patreon publishers can join, but your tooling might limit how much you can participate in our activities.
What's the cost?
$500 for paid subscribers
$1000 for non-paid subscribers
(It costs $75/year to become a paid subscriber)
Before April 1, you can get $75 off with code 75OFFEARLYBIRD (Email me if you're a paid subscriber because you'll get the $575 off code)
How many new paid subscribers do you need to make that money back? 5? 10? not many!!!
Common Questions
But Lex, I know what I need to do. Can't i just do this myself?
In theory, yes. But my question is…have you? What's stopping you from doing it? Why are you even reading this page?
If you didn't think you needed this guidance and accountability, you wouldn't even be here.
Your free stuff has helped me make so money. Why would i pay now?
If my free and low cost stuff has helped you, don't you think six weeks together building your paid subscription system would multiply that result?
If you believe in you and you believe in me, you'll see a solid return from this. If you don't, it's not for you.
WHAT IF I Don'T BELIEVE THIS IS POSSIBLE?
These tactics work reliably and they are in use by many successful publishers I have interviewed or worked with. There's only one reason why this wouldn't work for you: your audience was not built on trust. If your list is majority from ads and you get low engagement, it's possible you're not ready for a paid subscription.
DO YOU HAVE A MONEYBACK GUARANTEE?
Yes, but only if you do every single assignment and you do not get a single paying subscriber. You can submit your work to me and I'll give you a refund if you don't get at least one new paid subscriber.
Also, if we don't hit our minimum to run this, you'll get a full refund.
The finer details
• Sprint runs May 7-June 11 on Thursdays from 2-3:30pm Eastern
• You'll receive 6 live sessions, recordings if you miss thenmand a workbook
• Cost is $500 for paid subscribers and $1000 for non-paid subscribers
• Maximum group size is 15. Minimum size is 8.
Re: The Double Your Subs title
I am not promising to double your paid subs during the course of this sprint (though you might depending on how much you've done before.) This growth sprint will set you up to double your paid subs by creating automations, promotions and information you need to accomplish your paid subscription goals
QUEST CALENDAR
Thursdays May 7-June 11 at 2pm
Check out our quest calendar to see the dates and times in your timezone
ABOUT Lex, your faithful guide
Lex Roman (they/them) is an indie publisher and subscription marketer with 270+ paid subscribers themselves. They are an expert in the paid subscription model having spent 10+ years in revenue growth for subscription tech companies, 6+ years as an indie publisher producing four different newsletters—one of which was sold to a LA newsroom—and 3+ years running memberships. Learn more about Lex->