About Lex Roman

About Lex Roman

they/them

I'm a blogger, freelance writer and speaker.

I'm a blogger, freelance writer and speaker.

My professional background is in tech. I spent 10+ years leading revenue growth projects for tech companies like Gusto, Prosper, and Burner. I was instrumental in popularizing a practice known as "growth design" which blends business and design. I started the Growth Designers community and I have given talks internationally on the subject.

I quit tech in 2021 and shifted my focus to marketing for small businesses. Since then, I've experimented with at least one million business models and I'm always fascinated by how microbusinesses (businesses with less than 10 employees) are surviving when everything is stacked against them.

These days, I write, speak and teach on the most interesting ways to make money on the internet via my blog Revenue Rulebreaker which are is audience-supported by the Legends.

I hail from Atlanta, Georgia, which is where my penchant for sweet tea comes from, but I spent over 15 years in Los Angeles and San Francisco before returning home. My political newsletter “LA Pays Attention” received statewide acclaim and was acquired by the LA Public Press in 2023. I am currently traveling Latin America full time so invite me to your city.

My professional background is in tech. I spent 10+ years leading revenue growth projects for tech companies like Gusto, Prosper, and Burner. I was instrumental in popularizing a practice known as "growth design" which blends business and design. I started the Growth Designers community and I have given talks internationally on the subject.

I quit tech in 2021 and shifted my focus to marketing for small businesses. Since then, I've experimented with at least one million business models and I'm always fascinated by how microbusinesses (businesses with less than 10 employees) are surviving when everything is stacked against them.

These days, I write, speak and teach on the most interesting ways to make money on the internet via my blog Revenue Rulebreaker which are is audience-supported by the Legends.

I hail from Atlanta, Georgia, which is where my penchant for sweet tea comes from, but I spent over 15 years in Los Angeles and San Francisco before returning home. My political newsletter “LA Pays Attention” received statewide acclaim and was acquired by the LA Public Press in 2023. I am currently traveling Latin America full time so invite me to your city.

How I work

How I work

I create and run my own newsletters, events and programming. I also partner frequently with other brands on talks, workshops and sponsorships.

I create and run my own newsletters, events and programming. I also partner frequently with other brands on talks, workshops and sponsorships.

If you are a creative business owner, check out my Legends subscription to get access to everything I've created about finding clients and building revenue streams.

If you are a creative business owner, check out my Legends subscription to get access to everything I've created about finding clients and building revenue streams.

If you are a journalist or indie newsroom, check out Project C, which I partner with.

Want to hire me for a story or for speaking? I'd love that! Reach out.

If you are a journalist or indie newsroom, check out Project C, which I partner with.

Want to hire me for a story or for speaking? I'd love that! Reach out.

Lex Roman

Companies I've worked with

Companies I've worked with

I've worked with pre-launch startups, creative agencies, growth and enterprise stage companies.

I've worked with pre-launch startups, creative agencies, growth and enterprise stage companies.

Notable press

Notable press

I've been featured in the following publications:

I publish a ton of content around how to market your business to buyers. Here's the

Get the Revenue Rulebreaker newsletter

My newsletter Revenue Rulebreaker is your trusted guide to finding customers, selling your offer and making a living from anywhere in the world. Served fresh every other Sunday to 2k+ creative entrepreneurs like you.

What readers are saying

"I’ve been enjoying your newsletters the last few months. You’ve really hit your stride and I look forward to them every time. I especially love a little low stakes gossip so keep those coming too :)"

Annie Krambuhl

Service designer focused on climate change

Get the Revenue Rulebreaker newsletter

My newsletter Revenue Rulebreaker is your trusted guide to finding customers, selling your offer and making a living from anywhere in the world. Served fresh every other Sunday to 2k+ creative entrepreneurs like you.

What readers are saying

"I’ve been enjoying your newsletters the last few months. You’ve really hit your stride and I look forward to them every time. I especially love a little low stakes gossip so keep those coming too :)"

Annie Krambuhl

Service designer focused on climate change

Get the Revenue Rulebreaker newsletter

My newsletter Revenue Rulebreaker is your trusted guide to finding customers, selling your offer and making a living from anywhere in the world. Served fresh every other Sunday to 2k+ creative entrepreneurs like you.

What readers are saying

"I’ve been enjoying your newsletters the last few months. You’ve really hit your stride and I look forward to them every time. I especially love a little low stakes gossip so keep those coming too :)"

Annie Krambuhl

Service designer focused on climate change