Lex Roman is the publisher behind Revenue Rulebreaker, which features the rulebreaking revenue and lifestyle stories of solopreneurs. They are an expert in the paid subscription model having spent 10+ years in revenue growth for subscription tech companies, 6+ years as an indie publisher producing four different newsletters—one of which was sold to a LA newsroom—and 3+ years running memberships.

Lex's core professional background is in tech, leading growth projects for tech companies like Gusto, Prosper, and Burner. Other notable clients include Toyota, Nissan, Macys, the Sandy Hook Promise, Joyable and Amplitude. Lex was instrumental in popularizing a practice known as "growth design" which blends business and design. They started the Growth Designers community in 2016 and they've given talks internationally on the subject. They quit tech in 2021 to work with small businesses.

Lex has been writing online about tech, business and politics since 2018. Their political newsletter LA Pays Attention received statewide acclaim from news outlets like KCRW and the LA Times. It was acquired by the LA Public Press in 2023. In 2024, they started covering the creator journalist movement with the newsletter Journalists Pay Themselves which was merged into Liz Kelly Nelson's Project C.

Lex hails from Atlanta, Georgia, but they spent over 15 years in Los Angeles and San Francisco before returning home. They are currently traveling Latin America full time and are primarily based in Bogotá, Colombia.