About Lex Roman
About Lex Roman
they/them
they/them
they/them
I'm a writer, publisher and community convener.
I'm a writer, publisher and community convener.
I am the publisher behind Revenue Rulebreaker, which features the rulebreaking revenue and lifestyle stories of solopreneurs. I spend my days writing, working with guest contributors and promoting The Legends, my paid subscribers. I also host events, mixers and collaborations, mostly for The Legends but sometimes publicly.
My professional background is in tech. I spent 10+ years leading revenue growth projects for tech companies like Gusto, Prosper, and Burner. Other notable clients include Toyota, Nissan, Macys, the Sandy Hook Promise and Amplitude. I was instrumental in popularizing a practice known as "growth design" which blends business and design. I started the Growth Designers community in 2016 and I have given talks internationally on the subject.
I quit tech in 2021 and shifted my focus to small businesses. Since then, I've experimented with at least one million business models and I'm always fascinated by how microbusinesses (businesses with less than 10 employees) are surviving when everything is stacked against them.
I've been writing online about tech, business and politics since 2018. My political newsletter LA Pays Attention received statewide attention from news outlets like KCRW and the LA Times. It was acquired by the LA Public Press in 2023. In 2024, I started covering the creator journalist movement with my newsletter project Journalists Pay Themselves which I merged into Liz Kelly Nelson's Project C and stepped away from in 2025.
I hail from Atlanta, Georgia, but I spent over 15 years in Los Angeles and San Francisco before returning home. I am currently traveling Latin America full time.
I am the publisher behind Revenue Rulebreaker, which features the rulebreaking revenue and lifestyle stories of solopreneurs. I spend my days writing, working with guest contributors and promoting The Legends, my paid subscribers. I also host events, mixers and collaborations, mostly for The Legends but sometimes publicly.
My professional background is in tech. I spent 10+ years leading revenue growth projects for tech companies like Gusto, Prosper, and Burner. Other notable clients include Toyota, Nissan, Macys, the Sandy Hook Promise and Amplitude. I was instrumental in popularizing a practice known as "growth design" which blends business and design. I started the Growth Designers community in 2016 and I have given talks internationally on the subject.
I quit tech in 2021 and shifted my focus to small businesses. Since then, I've experimented with at least one million business models and I'm always fascinated by how microbusinesses (businesses with less than 10 employees) are surviving when everything is stacked against them.
I've been writing online about tech, business and politics since 2018. My political newsletter LA Pays Attention received statewide attention from news outlets like KCRW and the LA Times. It was acquired by the LA Public Press in 2023. In 2024, I started covering the creator journalist movement with my newsletter project Journalists Pay Themselves which I merged into Liz Kelly Nelson's Project C and stepped away from in 2025.
I hail from Atlanta, Georgia, but I spent over 15 years in Los Angeles and San Francisco before returning home. I am currently traveling Latin America full time.
How I work
How I work
I create and run my own newsletters, events and programming. I also partner frequently with other brands on talks, workshops and sponsorships.
I create and run my own newsletters, events and programming. I also partner frequently with other brands on talks, workshops and sponsorships.
If you are a creative business owner, check out my Legends subscription to get access to everything I've created about finding clients and building revenue streams.
If you are a creative business owner, check out my Legends subscription to get access to everything I've created about finding clients and building revenue streams.
Want to hire me for a story or for speaking? I'd love that! Reach out.
Want to hire me for a story or for speaking? I'd love that! Reach out.
Companies I've worked with
Companies I've worked with
I've worked with pre-launch startups, creative agencies, growth and enterprise stage companies.
I've worked with pre-launch startups, creative agencies, growth and enterprise stage companies.
Notable press
Notable press
I've been featured in the following publications:
I publish a ton of content around how to market your business to buyers. Here's the
