I'm a designer who works through the lens of business growth.
I focus on the impact of design rather than the output of design artifacts. My work is designed to drive key metrics in the product like activation or revenue. As a result, I have deep expertise in product analytics, early stage experimentation and AB testing - all of which I consider critical inputs to inform design decisions. This is also known as growth design.
I was most recently focusing on growth initiatives at The Black Tux. Previously, I was the Lead Product Designer at Burner, leading not only growth design but also customer research, product analytics and experimentation. I have worked for Carbon Five, Neo and Kluge helping clients drive up conversion and reach new audiences. Notable clients include Toyota, Nissan, Macys.com, Deloitte, Prosper and Joyable.
In my spare time, I use my design skills to give back to my community, advocating for more housing and a more accessible city. I cross-train in industrial design and business to prepare for a digital future that is not confined by glass rectangles. You can learn more about how I see user experience design in my talk: "Mise En World."
[Photo credit: Stephen Tang]