Lex Roman
Lex Roman Photo

I'm a digital Product Designer delivering measurable value.

 

I'm a full stack product designer who specializes in growth and product validation. I focus on the impact of design rather than the output of design artifacts. My work is designed to drive key metrics like activation or revenue. As a result, I have deep expertise in product analytics, early stage experimentation and AB testing - all of which I consider critical inputs to inform design decisions. This is also known as growth design.

I currently work as a Product Designer on collaboration tools at InVision. Before InVision, I was the Lead Product Designer at Burner, leading not only design but also customer research, product analytics and experimentation. Previously, I worked for Carbon Five, Neo and Kluge helping clients drive up conversion and reach new audiences. Notable clients including Toyota, Nissan, Macys.com, Deloitte, Prosper and Joyable. 

While I currently work in software, I see user experience design as a practice that applies to any industry. When I look at the problems our world faces, I know designers have a massive opportunity to contribute solutions. In my spare time, I use my design skills to give back to my community, advocating for more housing and a more accessible city. I cross-train in industrial design and business to prepare for a digital future that is not confined by glass rectangles. You can learn more about my vision for user experience teams in my talk: "Mise En World."

[Photo credit: Stephen Tang]

 
 

Mission & Practice

My best work starts with talking to customers and understanding their behavior and environment (customer development). I use Ash Maurya's problem and solution interview style to dig into existing behaviors with the target market.With insights from the customer development process, I develop flows and maps - refining interfaces and interactions as we gain certainty about how to solve problems. I take a UX approach to metrics as well, defining event names as if they are user-facing and building shared understanding about how to look at data.

 
 

Education

BA, Visual Art/Art History, Emory University

Additional coursework:

  • Sketching for Designers, Art Center at Night
  • General Management, Harrison Metal
  • Ideation Sketching, California College of the Arts Extension
  • Intro to Communication Design, California College of the Arts Extension
  • User Experience Design, UCLA Extension
  • Designing Viable Online Products: Where User Experience and Business Strategy Meet, UCLA Extension
  • Design: Creation of Artifacts in Society, University of Pennsylvania Online
  • Human-Computer Interaction, Stanford University Online
  • Design Thinking, Stanford University Online