About Lex Roman
About Lex Roman
they/them
I teach small audience creators how to run a paid subscription business.
I teach small audience creators how to run a paid subscription business.
My background is in growth design for tech.
I spent 10+ years leading growth projects for tech companies like Gusto, Prosper, and Burner. With my skillset in design, my lens has always been audience-centric. My revenue growth projects were successful by turning more casual lookers into a loyal fans.
I was instrumental in popularizing a practice known as "growth design" which blends business, growth and design. I started the Growth Designers community and I have given talks internationally on the subject, working with analytics companies like Amplitude and Segment to educate tech teams on how to use data to inform their work and measure their impact.
In 2019, I started my own growth design consultancy, and in 2021, I shifted my focus to marketing for creatives. I created a program called Growthtrackers which supported creative entrepreneurs with finding and booking clients.
These days, I write, speak and teach on all things related to small audience monetization. I run three newsletters: Journalists Pay Themselves, Low Energy Leads and Revenue Rulebreaker which are all audience-supported by the Legends.
I hail from Atlanta, Georgia, which is where my penchant for sweet tea comes from, but I spent over 15 years in Los Angeles and San Francisco before returning home. My political newsletter “LA Pays Attention” received statewide acclaim and was acquired by the LA Public Press in 2023. I am currently traveling full time so invite me to your city!
My background is in growth design for tech.
I spent 10+ years leading growth projects for tech companies like Gusto, Prosper, and Burner. With my skillset in design, my lens has always been audience-centric. My revenue growth projects were successful by turning more casual lookers into a loyal fans.
I was instrumental in popularizing a practice known as "growth design" which blends business, growth and design. I started the Growth Designers community and I have given talks internationally on the subject, working with analytics companies like Amplitude and Segment to educate tech teams on how to use data to inform their work and measure their impact.
In 2019, I started my own growth design consultancy, and in 2021, I shifted my focus to marketing for creatives. I created a program called Growthtrackers which supported creative entrepreneurs with finding and booking clients.
These days, I write, speak and teach on all things related to small audience monetization. I run three newsletters: Journalists Pay Themselves, Low Energy Leads and Revenue Rulebreaker which are all audience-supported by the Legends.
I hail from Atlanta, Georgia, which is where my penchant for sweet tea comes from, but I spent over 15 years in Los Angeles and San Francisco before returning home. My political newsletter “LA Pays Attention” received statewide acclaim and was acquired by the LA Public Press in 2023. I am currently traveling full time so invite me to your city!
How I work
How I work
I create and run my own newsletters, events and programming. I also partner frequently with other brands on talks, workshops and sponsorships.
I create and run my own newsletters, events and programming. I also partner frequently with other brands on talks, workshops and sponsorships.
If you are a creative business owner, check out my Legends subscription to get access to everything I've created about finding clients and building revenue streams.
If you are a creative business owner, check out my Legends subscription to get access to everything I've created about finding clients and building revenue streams.
If you are a journalist or indie newsroom, check out Journalists Pay Themselves.
Want to hire me for a talk or a training? I'd love that! Reach out.
If you are a journalist or indie newsroom, check out Journalists Pay Themselves.
Want to hire me for a talk or a training? I'd love that! Reach out.
Companies I've worked with
Companies I've worked with
I've worked with pre-launch startups, creative agencies, growth and enterprise stage companies.
I've worked with pre-launch startups, creative agencies, growth and enterprise stage companies.
Notable press
Notable press
I've been featured in the following publications:
I publish a ton of content around how to market your business to buyers. Here's the
