About Lex Roman

Timeline

2007

My first job in digital marketing was for an art gallery that had a social network. In 2007, I became the in-house designer for them creating mock ups for web and email, working with artists and supporting live events around Los Angeles.

2012

After a few years working freelance in the film and television industry, I moved into tech full time becoming the first UX designer at Kluge Interactive. At Kluge and at UCLA Extension (where I trained under Jaime Levy), I learned about the lean startup movement. Eric Ries' book The Lean Startup had just been published the year earlier.

2014

I moved to San Francisco to work for Neo Innovation, a lean startup consultancy that was co-founded by Eric Ries, Ian McFarland and Joi Ito. My first project there was with Toyota where we ran experiments to find a market for an innovation project they were testing.

In San Francisco, I also worked for Carbon Five, known as somewhat of a startup incubator themselves. Startups would co-located in our offices as we launched their first apps and growth stage companies did the same as their teams trained up on capabilities like collaborative design, customer development and continuous delivery to the market. Carbon Five was instrumental in the making of products like Masterclass, Stitch Fix, Good Eggs, and Fandango. I worked closely with founders to validate their ideas, test their prototypes and measure what was working.

2016

Back in LA, I joined the team at Burner, a mobile app that creates privacy-focused burner phone numbers for you. I led growth initiatives there for Android, iOS and web in collaboration with the co-founders, our Chief Marketing Officer and our small product team of four.

I got really, really good at AB testing and analytics doing it every day at Burner. I started the Growth Designers community while at Burner and became quickly known as one of growth design's earliest practitioners.

2019

I founded Lex Roman, Inc. in 2019 as a growth design consultancy. Over the next couple years, I worked with Gusto, Avo and The Justice Collaborative. I also contributed to growth design content and marketing projects for Amplitude and Segment (popular analytics tools for tech companies). Under the Growth Designers name, I developed and operated a couple cohorts of growth design training programs.

2021

In 2021, I pivoted to focusing on digital marketing for small businesses. I offered a suite of services from web design to SEO and email marketing but more importantly, I learned that many small businesses were being left behind in a fast-monopolizing internet built without their needs in mind.

2022

Growthtrackers launched in August 2022 and has rapidly become the main way I work with entrepreneurs. I now exclusively support service-based businesses with their lead generation, particularly those who don't want to bother with search or social media. I love being able to work closely with passionate people to support them in getting more joy and more revenue from their marketing efforts.

2018

After a brief stint at the perilously overfunded prototyping tool InVision, I moved over to e-commerce company The Black Tux to help them re-launch their growth team and improve checkout conversion and new customer growth.

Timeline

2007

My first job in digital marketing was for an art gallery that had a social network. In 2007, I became the in-house designer for them creating mock ups for web and email, working with artists and supporting live events around Los Angeles.

2012

After a few years working freelance in the film and television industry, I moved into tech full time becoming the first UX designer at Kluge Interactive. At Kluge and at UCLA Extension (where I trained under Jaime Levy), I learned about the lean startup movement. Eric Ries' book The Lean Startup had just been published the year earlier.

2014

I moved to San Francisco to work for Neo Innovation, a lean startup consultancy that was co-founded by Eric Ries, Ian McFarland and Joi Ito. My first project there was with Toyota where we ran experiments to find a market for an innovation project they were testing.

In San Francisco, I also worked for Carbon Five, known as somewhat of a startup incubator themselves. Startups would co-located in our offices as we launched their first apps and growth stage companies did the same as their teams trained up on capabilities like collaborative design, customer development and continuous delivery to the market. Carbon Five was instrumental in the making of products like Masterclass, Stitch Fix, Good Eggs, and Fandango. I worked closely with founders to validate their ideas, test their prototypes and measure what was working.

2016

Back in LA, I joined the team at Burner, a mobile app that creates privacy-focused burner phone numbers for you. I led growth initiatives there for Android, iOS and web in collaboration with the co-founders, our Chief Marketing Officer and our small product team of four.

I got really, really good at AB testing and analytics doing it every day at Burner. I started the Growth Designers community while at Burner and became quickly known as one of growth design's earliest practitioners.

2019

I founded Lex Roman, Inc. in 2019 as a growth design consultancy. Over the next couple years, I worked with Gusto, Avo and The Justice Collaborative. I also contributed to growth design content and marketing projects for Amplitude and Segment (popular analytics tools for tech companies). Under the Growth Designers name, I developed and operated a couple cohorts of growth design training programs.

2021

In 2021, I pivoted to focusing on digital marketing for small businesses. I offered a suite of services from web design to SEO and email marketing but more importantly, I learned that many small businesses were being left behind in a fast-monopolizing internet built without their needs in mind.

2022

Growthtrackers launched in August 2022 and has rapidly become the main way I work with entrepreneurs. I now exclusively support service-based businesses with their lead generation, particularly those who don't want to bother with search or social media. I love being able to work closely with passionate people to support them in getting more joy and more revenue from their marketing efforts.

2018

After a brief stint at the perilously overfunded prototyping tool InVision, I moved over to e-commerce company The Black Tux to help them re-launch their growth team and improve checkout conversion and new customer growth.

Timeline

2007

My first job in digital marketing was for an art gallery that had a social network. In 2007, I became the in-house designer for them creating mock ups for web and email, working with artists and supporting live events around Los Angeles.

2012

After a few years working freelance in the film and television industry, I moved into tech full time becoming the first UX designer at Kluge Interactive. At Kluge and at UCLA Extension (where I trained under Jaime Levy), I learned about the lean startup movement. Eric Ries' book The Lean Startup had just been published the year earlier.

2014

I moved to San Francisco to work for Neo Innovation, a lean startup consultancy that was co-founded by Eric Ries, Ian McFarland and Joi Ito. My first project there was with Toyota where we ran experiments to find a market for an innovation project they were testing.

In San Francisco, I also worked for Carbon Five, known as somewhat of a startup incubator themselves. Startups would co-located in our offices as we launched their first apps and growth stage companies did the same as their teams trained up on capabilities like collaborative design, customer development and continuous delivery to the market. Carbon Five was instrumental in the making of products like Masterclass, Stitch Fix, Good Eggs, and Fandango. I worked closely with founders to validate their ideas, test their prototypes and measure what was working.

2016

Back in LA, I joined the team at Burner, a mobile app that creates privacy-focused burner phone numbers for you. I led growth initiatives there for Android, iOS and web in collaboration with the co-founders, our Chief Marketing Officer and our small product team of four.

I got really, really good at AB testing and analytics doing it every day at Burner. I started the Growth Designers community while at Burner and became quickly known as one of growth design's earliest practitioners.

2019

I founded Lex Roman, Inc. in 2019 as a growth design consultancy. Over the next couple years, I worked with Gusto, Avo and The Justice Collaborative. I also contributed to growth design content and marketing projects for Amplitude and Segment (popular analytics tools for tech companies). Under the Growth Designers name, I developed and operated a couple cohorts of growth design training programs.

2021

In 2021, I pivoted to focusing on digital marketing for small businesses. I offered a suite of services from web design to SEO and email marketing but more importantly, I learned that many small businesses were being left behind in a fast-monopolizing internet built without their needs in mind.

2022

Growthtrackers launched in August 2022 and has rapidly become the main way I work with entrepreneurs. I now exclusively support service-based businesses with their lead generation, particularly those who don't want to bother with search or social media. I love being able to work closely with passionate people to support them in getting more joy and more revenue from their marketing efforts.

2018

After a brief stint at the perilously overfunded prototyping tool InVision, I moved over to e-commerce company The Black Tux to help them re-launch their growth team and improve checkout conversion and new customer growth.

Timeline

Timeline

Timeline

Community Work