Hey, I'm
Lex Roman

Your most valuable audience is the one you already have.

Your most valuable audience is the one you already have.

You wish more of your marketing efforts were paying off in predictable revenue. I'm here to help you find more buyers on your terms.

You wish more of your marketing efforts were paying off in predictable revenue. I'm here to help you find more buyers on your terms.

What I do

Write, speak, teach, consult

Who I work with

Creative entrepreneurs

Where I'm based

Atlanta, GA

Currently working on…

Currently working on…

I'm not a typical marketer. I'm a marketing creator and I mostly write, speak and teach. The best way to get to know my work is to get on one of my newsletters:

I'm not a typical marketer. I'm a marketing creator and I mostly write, speak and teach. The best way to get to know my work is to get on one of my newsletters:

Book me for a talk

Book me for a talk

Book me for a talk

“I HIGHLY recommend hiring Lex to come into your membership to teach as a guest expert. She has such a gift for making complex concepts digestible.”

“I HIGHLY recommend hiring Lex to come into your membership to teach as a guest expert. She has such a gift for making complex concepts digestible.”

LaShonda Brown

Tech Educator & YouTube Coach


Growth marketer who moved from tech to small business

Growth marketer who moved from tech to small business

I was instrumental in popularizing the practice known as "growth design" through my work with companies like Prosper, Toyota, Gusto, The Black Tux, Burner, Amplitude and more.

I was instrumental in popularizing the practice known as "growth design" through my work with companies like Prosper, Toyota, Gusto, The Black Tux, Burner, Amplitude and more.

Now, I teach small, creative businesses how to find their buyers. I mainly work on my own projects and sometimes, I consult with businesses directly.

Now, I teach small, creative businesses how to find their buyers. I mainly work on my own projects and sometimes, I consult with businesses directly.

Cities I've lived in

Atlanta, GA (6 yrs)

Los Angeles, CA (13 yrs)

San Francisco, CA (2 yrs)

Ithaca, NY (1 yr)

My most popular stuff

My most popular stuff

I publish a ton of content around how to market your business to buyers. Here's the top picks!

I publish a ton of content around how to market your business to buyers. Here's the

Read more in my newsletters

Get Low Energy Leads!

Join 1400+ creatives booking clients their way. Get more leads without relying on big tech.

What readers are saying

"'22 ways to find leads without social media' is a classic. Thank you for taking the air out of social media."

Bryony Angell

Journalist, narrative non-fiction writer and speaker

© 2024 Lex Roman. All rights reserved.

Get Low Energy Leads!

Join 1400+ creatives booking clients their way. Get more leads without relying on big tech.

What readers are saying

"'22 ways to find leads without social media' is a classic. Thank you for taking the air out of social media."

Bryony Angell

Journalist, narrative non-fiction writer and speaker

© 2024 Lex Roman. All rights reserved.

Get Low Energy Leads!

Join 1400+ creatives booking clients their way. Get more leads without relying on big tech.

What readers are saying

"'22 ways to find leads without social media' is a classic. Thank you for taking the air out of social media."

Bryony Angell

Journalist, narrative non-fiction writer and speaker

© 2024 Lex Roman. All rights reserved.