Become a Legend
Become a Legend
Become a Legend
Hey, I'm
Lex Roman

Learn how to run a paid subscription business.

Learn how to run a paid subscription business.

I teach small audience creators how to run a paid subscription business built off your existing fanbase. Get on my mailing list to come along for the ride!

I teach small audience creators how to run a paid subscription business built off your existing fanbase. Get on my mailing list to come along for the ride!

Currently working on…

Currently working on…

I'm not a typical marketer. I'm a marketing creator and I mostly write, speak and teach. The best way to get to know my work is to get on one of my newsletters or become a Legend!

I'm not a typical marketer. I'm a marketing creator and I mostly write, speak and teach. The best way to get to know my work is to get on one of my newsletters or become a Legend!

My newsletters

I write newsletters about making money. Journalists Pay Themselves, Revenue Rulebreaker and Low Energy Leads. Check 'em out →

My subscriptions

I run two community subscriptions: Legends for creatives and the Paid Sub Playbook for journalists. Learn about Legends →

My partnerships

I work closely with partners I trust to co-promote relevant tools and resources for my audience. My featured partners are: Outpost, Josh Spector and Project C.

Book me for a training

Book me for a training

Book me for a training

“I HIGHLY recommend hiring Lex to come into your membership to teach as a guest expert. She has such a gift for making complex concepts digestible.”

“I HIGHLY recommend hiring Lex to come into your membership to teach as a guest expert. She has such a gift for making complex concepts digestible.”

“I HIGHLY recommend hiring Lex to come into your membership to teach as a guest expert. She has such a gift for making complex concepts digestible.”

LaShonda Brown

Tech Educator & YouTube Coach

Book me for a training
Book me for a training
Book me for a training


Growth marketer who moved from tech to small business

Growth marketer who moved from tech to small business

I was instrumental in popularizing the practice known as "growth design" through my work with companies like Prosper, Toyota, Gusto, The Black Tux, Burner, Amplitude and more.

I was instrumental in popularizing the practice known as "growth design" through my work with companies like Prosper, Toyota, Gusto, The Black Tux, Burner, Amplitude and more.

Now, I teach small, creative businesses how to find their buyers. I mainly work on my own projects and sometimes, I consult with businesses directly.

Now, I teach small, creative businesses how to find their buyers. I mainly work on my own projects and sometimes, I consult with businesses directly.

About Lex
About Lex
About Lex

Cities I've lived in

Atlanta, GA (6 yrs)

Los Angeles, CA (13 yrs)

San Francisco, CA (2 yrs)

Ithaca, NY (1 yr)

Cities I've lived in

Atlanta, GA (6 yrs)

Los Angeles, CA (13 yrs)

San Francisco, CA (2 yrs)

Ithaca, NY (1 yr)

My most popular stuff

I publish a ton of content around the paid subscription business and making money as a content creator.

Cold emails that worked for me

Low Energy Leads

Cold emails that worked for me

Low Energy Leads

Cold emails that worked for me

Low Energy Leads

I can make money from speaking?

Low Energy Leads

I can make money from speaking?

Low Energy Leads

I can make money from speaking?

Low Energy Leads

You gotta automate that

Revenue Rulebreaker

You gotta automate that

Revenue Rulebreaker

You gotta automate that

Revenue Rulebreaker

Why I closed my membership

Revenue Rulebreaker

Why I closed my membership

Revenue Rulebreaker

Why I closed my membership

Revenue Rulebreaker

5 email sequences you need to get subscribers

Journalists Pay Themselves

5 email sequences you need to get subscribers

Journalists Pay Themselves

5 email sequences you need to get subscribers

Journalists Pay Themselves

Audience hackers vs craftsmen

Journalists Pay Themselves

Audience hackers vs craftsmen

Journalists Pay Themselves

Audience hackers vs craftsmen

Journalists Pay Themselves

Read more in my newsletters
Check Them Out
Check Them Out
Check Them Out

Get emails from me!

Wanna hear from me but don't know which newsletter to choose? Join this list and you'll get business updates, fun invites and weird stories.

What readers are saying

"I’ve been enjoying your newsletters the last few months. You’ve really hit your stride and I look forward to them every time. I especially love a little low stakes gossip so keep those coming too :)"

Annie Krambuhl

Service designer focused on climate change

© 2025 Lex Roman. All rights reserved.

Partners

Refer

Guides

Toolkit

Terms

Privacy

Contact

Become a Legend

Get emails from me!

Wanna hear from me but don't know which newsletter to choose? Join this list and you'll get business updates, fun invites and weird stories.

What readers are saying

"I’ve been enjoying your newsletters the last few months. You’ve really hit your stride and I look forward to them every time. I especially love a little low stakes gossip so keep those coming too :)"

Annie Krambuhl

Service designer focused on climate change

© 2025 Lex Roman. All rights reserved.

Partners

Refer

Guides

Toolkit

Terms

Privacy

Contact

Become a Legend

Get emails from me!

Wanna hear from me but don't know which newsletter to choose? Join this list and you'll get business updates, fun invites and weird stories.

What readers are saying

"I’ve been enjoying your newsletters the last few months. You’ve really hit your stride and I look forward to them every time. I especially love a little low stakes gossip so keep those coming too :)"

Annie Krambuhl

Service designer focused on climate change

© 2025 Lex Roman. All rights reserved.

Partners

Refer

Guides

Toolkit

Terms

Privacy

Contact

Become a Legend