Writer. Publisher. CoMMUNITY CONVENER.

I produce stories and events about how solopreneurs actually make a living online.

Join my personal newsletter where I share what I'm up to. You'll hear about new events, new programs and a little about my personal life too.

Lex Roman on an ATV

Lex Roman in Bogota

Lex Roman speaking

Lex Roman with a bunuelo

I quit tech in 2021 to work with Small businesses. Now, I write about how solopreneurs make money.

I am the writer and publisher behind Revenue Rulebreaker, which features the rulebreaking revenue and lifestyle stories of solopreneurs. I am an expert in the paid subscription model having spent 10+ years in revenue growth for subscription tech companies, 6+ years as an indie publisher producing four different newsletters—one of which was sold to a LA newsroom—and 3+ years running memberships.

My core professional background is in tech, leading growth projects for tech companies like Gusto, Prosper, and Burner. I quit tech in 2021 to work with small businesses which led me to start studying what makes them successful.

BE PART OF MY WORLD

what i do

New at revenue rulebreaker

latest posts

Testimonials

what people are saying

what people are saying

get my personal newsletter

Want to stay in touch? Sign up for my personal newsletter where I send very occasional updates about what I'm up to. You'll hear about new events, classes and programs and a little about my personal life too.

© 2026 Lex Roman. All rights reserved.

get my personal newsletter

Want to stay in touch? Sign up for my personal newsletter where I send very occasional updates about what I'm up to. You'll hear about new events, classes and programs and a little about my personal life too.

© 2026 Lex Roman. All rights reserved.

get my personal newsletter

Want to stay in touch? Sign up for my personal newsletter where I send very occasional updates about what I'm up to. You'll hear about new events, classes and programs and a little about my personal life too.

© 2026 Lex Roman. All rights reserved.