Hey, I'm
Lex Roman

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I teach small audience creators how to run paid subscription businesses built off your existing fanbase. Get on my mailing list to come along for the ride!

I teach small audience creators how to run paid subscription businesses built off your existing fanbase. Get on my mailing list to come along for the ride!

Launch your own paid newsletter

Launch your paid newsletter with photo of Lex
Launch your paid newsletter with photo of Lex
Launch your paid newsletter with photo of Lex

Take my class for $29

Take my class for $29

Everything I wish I knew before I launched, along with everything I've learned in the last five years of running paid newsletters.

I cover:
  • Choosing your platform

  • Designing your newsletter (Logo, Layout, Colors, Fonts, Thumbnails)

  • Pricing your subscription

  • Finding your first 100 readers

  • Making your first $1k in reader-funded or sponsorship revenue

  • Mapping your list growth channels

  • Promoting your subscription

  • Automating some stuff (Welcome, Paid Welcome, Why Pay and Cancel Reasons)

Everything I wish I knew before I launched, along with everything I've learned in the last five years of running paid newsletters.

I cover:
  • Choosing your platform

  • Designing your newsletter (Logo, Layout, Colors, Fonts, Thumbnails)

  • Pricing your subscription

  • Finding your first 100 readers

  • Making your first $1k in reader-funded or sponsorship revenue

  • Mapping your list growth channels

  • Promoting your subscription

  • Automating some stuff (Welcome, Paid Welcome, Why Pay and Cancel Reasons)

Come to my virtual events

Matched up mixer people on Zoom
Matched up mixer people on Zoom
Matched up mixer people on Zoom

I run virtual events for creators, creatives and journalists. Sometimes free. Sometimes paid. Always fun.

I run virtual events for creators, creatives and journalists. Sometimes free. Sometimes paid. Always fun.

Recurring events I host:

  • Your Next Milestone

  • The Matched Up Mixer

  • Sad Creator Therapy

Popular past events I've hosted:

  • The LinkedIn Leads Quest

  • The 100 Subs Quest

  • Newsletter Platform Smackdown (with Bev Feldman)

  • Help! I wanna leave Substack

Recurring events I host:

  • Your Next Milestone

  • The Matched Up Mixer

  • Sad Creator Therapy

Popular past events I've hosted:

  • The LinkedIn Leads Quest

  • The 100 Subs Quest

  • Newsletter Platform Smackdown (with Bev Feldman)

  • Help! I wanna leave Substack

Become part of my community

My paid subscribers get a ton of perks! Including all access to my newsletters, special invites and priority answers to questions.

The main difference between these is which types of events I invite you to. If you're on the fence, join Legends.

My paid subscribers get a ton of perks! Including all access to my newsletters, special invites and priority answers to questions.

The main difference between these is which types of events I invite you to. If you're on the fence, join Legends.

Join Legends

Legends get access to all my paid newsletters plus special invites year round to mixers and collaborations.

Made for

Creative entrepreneurs

Creative entrepreneurs

What you'll get

All access passes to the newsletters, special invites, name recognition and stickers

Case studies, analysis, playbooks, event invites

Join Project C

Journalists and media entrepreneurs come together in the Project C community to grow their audiences and revenue.

Made for

Reader-funded journalists

Reader-funded journalists

What you'll get

Members-only trainings, access to our Slack and access to my Paid Sub Playbook

Case studies, analysis, playbooks, event invites

I don't take clients.

I don't take clients.

But you can hire me to run a group training.

Hire me to train your newsroom or professional group on subscription monetization. I also host some free and low cost community events for journalists and writers.

But you can hire me to run a group training.

Hire me to train your newsroom or professional group on subscription monetization. I also host some free and low cost community events for journalists and writers.