Hey, I'm
Lex Roman
Start here
I teach small audience creators how to run paid subscription businesses built off your existing fanbase. Get on my mailing list to come along for the ride!
I teach small audience creators how to run paid subscription businesses built off your existing fanbase. Get on my mailing list to come along for the ride!
Launch your own paid newsletter
Take my class for $29
Take my class for $29
Everything I wish I knew before I launched, along with everything I've learned in the last five years of running paid newsletters.
I cover:
Choosing your platform
Designing your newsletter (Logo, Layout, Colors, Fonts, Thumbnails)
Pricing your subscription
Finding your first 100 readers
Making your first $1k in reader-funded or sponsorship revenue
Mapping your list growth channels
Promoting your subscription
Automating some stuff (Welcome, Paid Welcome, Why Pay and Cancel Reasons)
Everything I wish I knew before I launched, along with everything I've learned in the last five years of running paid newsletters.
I cover:
Choosing your platform
Designing your newsletter (Logo, Layout, Colors, Fonts, Thumbnails)
Pricing your subscription
Finding your first 100 readers
Making your first $1k in reader-funded or sponsorship revenue
Mapping your list growth channels
Promoting your subscription
Automating some stuff (Welcome, Paid Welcome, Why Pay and Cancel Reasons)
Come to my virtual events
I run virtual events for creators, creatives and journalists. Sometimes free. Sometimes paid. Always fun.
I run virtual events for creators, creatives and journalists. Sometimes free. Sometimes paid. Always fun.
Recurring events I host:
Your Next Milestone
The Matched Up Mixer
Sad Creator Therapy
Popular past events I've hosted:
The LinkedIn Leads Quest
The 100 Subs Quest
Newsletter Platform Smackdown (with Bev Feldman)
Help! I wanna leave Substack
Recurring events I host:
Your Next Milestone
The Matched Up Mixer
Sad Creator Therapy
Popular past events I've hosted:
The LinkedIn Leads Quest
The 100 Subs Quest
Newsletter Platform Smackdown (with Bev Feldman)
Help! I wanna leave Substack
Become part of my community
My paid subscribers get a ton of perks! Including all access to my newsletters, special invites and priority answers to questions.
The main difference between these is which types of events I invite you to. If you're on the fence, join Legends.
My paid subscribers get a ton of perks! Including all access to my newsletters, special invites and priority answers to questions.
The main difference between these is which types of events I invite you to. If you're on the fence, join Legends.
Join Legends
Legends get access to all my paid newsletters plus special invites year round to mixers and collaborations.
Made for
Creative entrepreneurs
Creative entrepreneurs
What you'll get
All access passes to the newsletters, special invites, name recognition and stickers
Case studies, analysis, playbooks, event invites
Join Project C
Journalists and media entrepreneurs come together in the Project C community to grow their audiences and revenue.
Made for
Reader-funded journalists
Reader-funded journalists
What you'll get
Members-only trainings, access to our Slack and access to my Paid Sub Playbook
Case studies, analysis, playbooks, event invites
I don't take clients.
I don't take clients.
But you can hire me to run a group training.
Hire me to train your newsroom or professional group on subscription monetization. I also host some free and low cost community events for journalists and writers.
But you can hire me to run a group training.
Hire me to train your newsroom or professional group on subscription monetization. I also host some free and low cost community events for journalists and writers.