Generating data is easy. Ensuring it is reliable and widely accessible is hard.

Data is often not accessible unless you can write code. People in non-technical roles rely on data every day to make decisions, develop ideas or measure success. When tools and systems are not created with them in mind, they lose trust and understanding. They lose their bearings and end up relying on other methods to make decisions.

It doesn’t have to be this way. We can create empathetic, intuitive systems for sharing information. With a bit of human-centric thinking, teams can build shared understanding of why, what and how to measure their work. When everyone on the team is empowered to understand data, they can make more informed decisions and measure their own success.

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