About Lex Roman
About Lex Roman
I'm a marketing creator and indie growth marketer.
I'm a marketing creator and indie growth marketer.
My background is in growth design for tech.
I spent 10+ years leading growth projects for tech companies like Gusto, Prosper, and Burner. A huge part of this work was about converting an existing audience from browsers into buyers—turning every looker into a loyal fan.
I was instrumental in popularizing growth design. I started the Growth Designers community and I have given talks internationally on the subject, working with analytics companies like Amplitude and Segment to educate tech teams on how to use data to inform product direction.
In 2019, I started my own growth design consultancy and in 2021, I shifted my focus to marketing for creatives.
These days, I write, speak and teach on all things related to finding your buyers. I'm based in Atlanta, GA but love to travel so invite me to your city! 🌏
My background is in growth design for tech.
I spent 10+ years leading growth projects for tech companies like Gusto, Prosper, and Burner. A huge part of this work was about converting an existing audience from browsers into buyers—turning every looker into a loyal fan.
I was instrumental in popularizing growth design. I started the Growth Designers community and I have given talks internationally on the subject, working with analytics companies like Amplitude and Segment to educate tech teams on how to use data to inform product direction.
In 2019, I started my own growth design consultancy and in 2021, I shifted my focus to marketing for creatives.
These days, I write, speak and teach on all things related to finding your buyers. I'm based in Atlanta, GA but love to travel so invite me to your city! 🌏
How I work
How I work
I create and run my own newsletters, events and programming. I also partner frequently with other brands on talks, workshops and sponsorships.
I create and run my own newsletters, events and programming. I also partner frequently with other brands on talks, workshops and sponsorships.
If you are a creative business owner, check out the events and programming I host through Low Energy Leads.
If you are a creative business owner, check out the events and programming I host through Low Energy Leads.
If you are a journalist or indie newsroom, check out Journalists Pay Themselves and get in touch if you're interested in working together on subscription marketing.
If you are a journalist or indie newsroom, check out Journalists Pay Themselves and get in touch if you're interested in working together on subscription marketing.
Companies I've worked with
Companies I've worked with
I've worked with pre-launch startups, creative agencies, growth and enterprise stage companies.
I've worked with pre-launch startups, creative agencies, growth and enterprise stage companies.
Notable press
Notable press
I've been featured in the following publications:
I publish a ton of content around how to market your business to buyers. Here's the
