Hey, I'm
Lex Roman
Your most valuable audience is the one you already have.
Your most valuable audience is the one you already have.
I specialize in small audience monetization and I'm here to help you find more buyers on your terms.
I specialize in small audience monetization and I'm here to help you find more buyers on your terms.
What I do
Write, speak and teach
What I do
Write, speak and teach
What I do
Write, speak and teach
Who I work with
Creatives and journalists
Who I work with
Creatives and journalists
Who I work with
Creatives and journalists
Where I'm based
Atlanta, GA
Where I'm based
Atlanta, GA
Where I'm based
Atlanta, GA
Currently working on…
Currently working on…
I'm not a typical marketer. I'm a marketing creator and I mostly write, speak and teach. The best way to get to know my work is to get on one of my newsletters:
I'm not a typical marketer. I'm a marketing creator and I mostly write, speak and teach. The best way to get to know my work is to get on one of my newsletters:
For journalists
Grow your reader-funded publication with Journalists Pay Themselves.
For creative entrepreneurs
My Legends subscription gets you all access to my newsletters, events and special community collaborations.
For subscription businesses
Revenue Rulebreaker goes behind the scenes of my search for sustainable MRR.
Book me for a talk
Book me for a talk
Book me for a talk
“I HIGHLY recommend hiring Lex to come into your membership to teach as a guest expert. She has such a gift for making complex concepts digestible.”
“I HIGHLY recommend hiring Lex to come into your membership to teach as a guest expert. She has such a gift for making complex concepts digestible.”
LaShonda Brown
Tech Educator & YouTube Coach
Growth marketer who moved from tech to small business
Growth marketer who moved from tech to small business
I was instrumental in popularizing the practice known as "growth design" through my work with companies like Prosper, Toyota, Gusto, The Black Tux, Burner, Amplitude and more.
I was instrumental in popularizing the practice known as "growth design" through my work with companies like Prosper, Toyota, Gusto, The Black Tux, Burner, Amplitude and more.
Now, I teach small, creative businesses how to find their buyers. I mainly work on my own projects and sometimes, I consult with businesses directly.
Now, I teach small, creative businesses how to find their buyers. I mainly work on my own projects and sometimes, I consult with businesses directly.
Cities I've lived in
Atlanta, GA (6 yrs)
Los Angeles, CA (13 yrs)
San Francisco, CA (2 yrs)
Ithaca, NY (1 yr)
Cities I've lived in
Atlanta, GA (6 yrs)
Los Angeles, CA (13 yrs)
San Francisco, CA (2 yrs)
Ithaca, NY (1 yr)
My most popular stuff
My most popular stuff
I publish a ton of content around how to market your business to buyers. Here's the top picks!
I publish a ton of content around how to market your business to buyers. Here's the
