Hey, I'm
Lex Roman

Your most valuable audience is the one you already have.

Your most valuable audience is the one you already have.

I specialize in small audience monetization and I'm here to help you find more buyers on your terms.

I specialize in small audience monetization and I'm here to help you find more buyers on your terms.

What I do

Write, speak and teach

What I do

Write, speak and teach

What I do

Write, speak and teach

Who I work with

Creatives and journalists

Who I work with

Creatives and journalists

Who I work with

Creatives and journalists

Where I'm based

Atlanta, GA

Where I'm based

Atlanta, GA

Where I'm based

Atlanta, GA

Currently working on…

Currently working on…

I'm not a typical marketer. I'm a marketing creator and I mostly write, speak and teach. The best way to get to know my work is to get on one of my newsletters:

I'm not a typical marketer. I'm a marketing creator and I mostly write, speak and teach. The best way to get to know my work is to get on one of my newsletters:

Book me for a talk

Book me for a talk

Book me for a talk

“I HIGHLY recommend hiring Lex to come into your membership to teach as a guest expert. She has such a gift for making complex concepts digestible.”

“I HIGHLY recommend hiring Lex to come into your membership to teach as a guest expert. She has such a gift for making complex concepts digestible.”

LaShonda Brown

Tech Educator & YouTube Coach


Growth marketer who moved from tech to small business

Growth marketer who moved from tech to small business

I was instrumental in popularizing the practice known as "growth design" through my work with companies like Prosper, Toyota, Gusto, The Black Tux, Burner, Amplitude and more.

I was instrumental in popularizing the practice known as "growth design" through my work with companies like Prosper, Toyota, Gusto, The Black Tux, Burner, Amplitude and more.

Now, I teach small, creative businesses how to find their buyers. I mainly work on my own projects and sometimes, I consult with businesses directly.

Now, I teach small, creative businesses how to find their buyers. I mainly work on my own projects and sometimes, I consult with businesses directly.

Cities I've lived in

Atlanta, GA (6 yrs)

Los Angeles, CA (13 yrs)

San Francisco, CA (2 yrs)

Ithaca, NY (1 yr)

My most popular stuff

My most popular stuff

I publish a ton of content around how to market your business to buyers. Here's the top picks!

I publish a ton of content around how to market your business to buyers. Here's the

Get emails from me!

Wanna hear from me but don't know which newsletter to choose? Join this list and you'll get business updates, fun invites and weird stories.

What readers are saying

"I’ve been enjoying your newsletters the last few months. You’ve really hit your stride and I look forward to them every time. I especially love a little low stakes gossip so keep those coming too :)"

Annie Krambuhl

Service designer focused on climate change

Get emails from me!

Wanna hear from me but don't know which newsletter to choose? Join this list and you'll get business updates, fun invites and weird stories.

What readers are saying

"I’ve been enjoying your newsletters the last few months. You’ve really hit your stride and I look forward to them every time. I especially love a little low stakes gossip so keep those coming too :)"

Annie Krambuhl

Service designer focused on climate change

Get emails from me!

Wanna hear from me but don't know which newsletter to choose? Join this list and you'll get business updates, fun invites and weird stories.

What readers are saying

"I’ve been enjoying your newsletters the last few months. You’ve really hit your stride and I look forward to them every time. I especially love a little low stakes gossip so keep those coming too :)"

Annie Krambuhl

Service designer focused on climate change