Become a Legend
Become a Legend
Become a Legend
Hey, I'm
Lex Roman

I write about how people make money online.

I write about how people make money online.

I study and teach how small audience creators monetize from their existing fanbase. Get on the Revenue Rulebreaker newsletter to come along for the ride!

I study and teach how small audience creators monetize from their existing fanbase. Get on the Revenue Rulebreaker newsletter to come along for the ride!

Currently working on…

Currently working on…

I'm not a typical marketer. I'm a marketing creator and I mostly write, speak and teach. The best way to get to know my work is to get on my newsletter or become a Legend!

I'm not a typical marketer. I'm a marketing creator and I mostly write, speak and teach. The best way to get to know my work is to get on my newsletter or become a Legend!

My blog and newsletter

I write about how people make money on the internet at Revenue Rulebreaker. Check it out →

Legends

My Legends network

The Legends are a loose network of creatives playing by their own rules. They are the backers and beneficiaries of this website and so much more. Learn about Legends →

My partnerships

I work closely with partners I trust to co-promote relevant tools and resources for my audience. My featured partners are: Outpost, Sunsama and Project C.

Book me for a training

Book me for a training

Book me for a training

“I HIGHLY recommend hiring Lex to come into your membership to teach as a guest expert. She has such a gift for making complex concepts digestible.”

“I HIGHLY recommend hiring Lex to come into your membership to teach as a guest expert. She has such a gift for making complex concepts digestible.”

“I HIGHLY recommend hiring Lex to come into your membership to teach as a guest expert. She has such a gift for making complex concepts digestible.”

LaShonda Brown

Tech Educator & YouTube Coach

Book me for a training
Book me for a training
Book me for a training


Growth marketer who moved from tech to small business

Growth marketer who moved from tech to small business

I was instrumental in popularizing the practice known as "growth design" through my work with companies like Prosper, Toyota, Gusto, The Black Tux, Burner, Amplitude and more.

I was instrumental in popularizing the practice known as "growth design" through my work with companies like Prosper, Toyota, Gusto, The Black Tux, Burner, Amplitude and more.

Now, I teach small, creative businesses how to find their buyers. I mainly work on my own projects and sometimes, I consult with businesses directly.

Now, I teach small, creative businesses how to find their buyers. I mainly work on my own projects and sometimes, I consult with businesses directly.

About Lex
About Lex
About Lex

Cities I've lived in

Atlanta, GA (6 yrs)

Los Angeles, CA (13 yrs)

San Francisco, CA (2 yrs)

Ithaca, NY (1 yr)

Cities I've lived in

Atlanta, GA (6 yrs)

Los Angeles, CA (13 yrs)

San Francisco, CA (2 yrs)

Ithaca, NY (1 yr)

My most popular stuff

I publish a ton of content around the paid subscription business and making money as a content creator with a small audience.

You gotta automate that

Revenue Rulebreaker

You gotta automate that

Revenue Rulebreaker

You gotta automate that

Revenue Rulebreaker

I can make money from speaking?

Revenue Rulebreaker

I can make money from speaking?

Revenue Rulebreaker

I can make money from speaking?

Revenue Rulebreaker

Why I closed my membership

Revenue Rulebreaker

Why I closed my membership

Revenue Rulebreaker

Why I closed my membership

Revenue Rulebreaker

Read more on my blog
Check it out
Check it out
Check it out

Get my Sunday newsletter

My newsletter Revenue Rulebreaker is your trusted guide to finding customers, selling your offer and making a living from anywhere in the world. Served fresh every other Sunday to 2k+ creative entrepreneurs like you.

What readers are saying

"I’ve been enjoying your newsletters the last few months. You’ve really hit your stride and I look forward to them every time. I especially love a little low stakes gossip so keep those coming too :)"

Annie Krambuhl

Service designer focused on climate change

© 2025 Lex Roman. All rights reserved.

Partners

Refer

Guides

Toolkit

Terms

Privacy

Contact

Become a Legend

Get my Sunday newsletter

My newsletter Revenue Rulebreaker is your trusted guide to finding customers, selling your offer and making a living from anywhere in the world. Served fresh every other Sunday to 2k+ creative entrepreneurs like you.

What readers are saying

"I’ve been enjoying your newsletters the last few months. You’ve really hit your stride and I look forward to them every time. I especially love a little low stakes gossip so keep those coming too :)"

Annie Krambuhl

Service designer focused on climate change

© 2025 Lex Roman. All rights reserved.

Partners

Refer

Guides

Toolkit

Terms

Privacy

Contact

Become a Legend

Get my Sunday newsletter

My newsletter Revenue Rulebreaker is your trusted guide to finding customers, selling your offer and making a living from anywhere in the world. Served fresh every other Sunday to 2k+ creative entrepreneurs like you.

What readers are saying

"I’ve been enjoying your newsletters the last few months. You’ve really hit your stride and I look forward to them every time. I especially love a little low stakes gossip so keep those coming too :)"

Annie Krambuhl

Service designer focused on climate change

© 2025 Lex Roman. All rights reserved.

Partners

Refer

Guides

Toolkit

Terms

Privacy

Contact

Become a Legend