Hey, I'm
Lex Roman

I write about how people make money online.

I write about how people make money online.

I study microbusinesses and cover unconventional internet entrepreneurs for my blog Revenue Rulebreaker. Get on the newsletter and discover fresh ways to approach building your online business too.

I study microbusinesses and cover unconventional internet entrepreneurs for my blog Revenue Rulebreaker. Get on the newsletter and discover fresh ways to approach building your online business too.


I quit tech in 2021 to work with small businesses. Now, I write about them.

I quit tech in 2021 to work with small businesses. Now, I write about them.

For 10 years, I ran revenue growth projects for companies like Prosper, Nissan, Gusto, The Black Tux, Burner and more. I shifted to small businesses in 2021 and have been an entrepreneur myself since 2019.

For 10 years, I ran revenue growth projects for companies like Prosper, Nissan, Gusto, The Black Tux, Burner and more. I shifted to small businesses in 2021 and have been an entrepreneur myself since 2019.

Now, I write about creative businesses. I don't cover major names like Alex Hormozi or Amy Porterfield. I'm more interested in hard won wins from micro businesses that are feeling the headwinds of a challenging market.

Now, I write about creative businesses. I don't cover major names like Alex Hormozi or Amy Porterfield. I'm more interested in hard won wins from micro businesses that are feeling the headwinds of a challenging market.

Launch your own paid newsletter

Launch your own paid newsletter

Launch your own paid newsletter

Take my class for $75

Take my class for $75

Take my class for $75

Everything I wish I knew before I launched, along with everything I've learned in the last five years of running paid newsletters.

Become part of my community

Become part of my community

The best way to get to know my work is to get on my newsletter or become a Legend!

The best way to get to know my work is to get on my newsletter or become a Legend!

For creative entrepreneurs

Legends get access to all my paid newsletters plus special invites year round to mixers and collaborations.

What it's called

The Legends Network

The Legends Network

What you'll get

Special invites to mixers and collabs, access to Revenue Rulebreaker and Paid Newsletter Playbook, name recognition and more

Case studies, analysis, playbooks, event invites

For indie journalists

Journalists and media entrepreneurs come together in the Project C community to grow their audiences and revenue.

What it's called

The Project C Community

What you'll get

Members-only trainings, access to our Slack and access to my Paid Newsletter Playbook

Case studies, analysis, playbooks, event invites

My most popular posts

Read more on my blog Revenue Rulebreaker

Get the Revenue Rulebreaker newsletter

My newsletter Revenue Rulebreaker is your trusted guide to finding customers, selling your offer and making a living from anywhere in the world. Served fresh every other Sunday to 2k+ creative entrepreneurs like you.

What readers are saying

"I’ve been enjoying your newsletters the last few months. You’ve really hit your stride and I look forward to them every time. I especially love a little low stakes gossip so keep those coming too :)"

Annie Krambuhl

Service designer focused on climate change

Get the Revenue Rulebreaker newsletter

My newsletter Revenue Rulebreaker is your trusted guide to finding customers, selling your offer and making a living from anywhere in the world. Served fresh every other Sunday to 2k+ creative entrepreneurs like you.

What readers are saying

"I’ve been enjoying your newsletters the last few months. You’ve really hit your stride and I look forward to them every time. I especially love a little low stakes gossip so keep those coming too :)"

Annie Krambuhl

Service designer focused on climate change

Get the Revenue Rulebreaker newsletter

My newsletter Revenue Rulebreaker is your trusted guide to finding customers, selling your offer and making a living from anywhere in the world. Served fresh every other Sunday to 2k+ creative entrepreneurs like you.

What readers are saying

"I’ve been enjoying your newsletters the last few months. You’ve really hit your stride and I look forward to them every time. I especially love a little low stakes gossip so keep those coming too :)"

Annie Krambuhl

Service designer focused on climate change