Journalists Pay Themselves
Making the growth playbook of reader-funded news more actionable and achievable. Preview the issues.
What's up!? Nice to meet you. I'm Lex Roman.
A quick introduction
I'm a newsletter writer and subscription marketer showing you everything I know about finding your buyers. Get a quick overview of what I do below.
I'm a newsletter writer and subscription marketer showing you everything I know about finding your buyers. Get a quick overview of what I do below.
Want to hear from me more often? Get on my main mailing list.
Want to hear from me more often? Get on my main mailing list.
Meet Lex Roman
I write, speak and teach about finding your buyers.
I write, speak and teach about finding your buyers.
A few quick facts about my background and expertise:
→ I spent 10+ years in tech working with Gusto, Prosper, Burner, InVision, Amplitude, Nissan, Macys and Toyota.
→ I popularized a practice called "growth design." I was an app designer for conversion, revenue and churn projects.
→ I've been independent since 2019
→ I've run 2 primary income subscription businesses on my own. I'm currently 10% audience funded by my newsletter readers.
→ I stopped consulting in 2024 and now I write, speak and teach through my newsletters and about those topics.
A few quick facts about my background and expertise:
→ I spent 10+ years in tech working with Gusto, Prosper, Burner, InVision, Amplitude, Nissan, Macys and Toyota.
→ I popularized a practice called "growth design." I was an app designer for conversion, revenue and churn projects.
→ I've been independent since 2019
→ I've run 2 primary income subscription businesses on my own. I'm currently 10% audience funded by my newsletter readers.
→ I stopped consulting in 2024 and now I write, speak and teach through my newsletters and about those topics.
Get my newsletters
I write three newsletters, all of which are reader-funded. Journalists Pay Themselves is my main project right now and the other two are for my paid subscribers only.
I write three newsletters, all of which are reader-funded. Journalists Pay Themselves is my main project right now and the other two are for my paid subscribers only.
Become a paid subscriber
My paid subscribers get a ton of perks! Including all access to my newsletters, special invites and priority answers to questions.
The main difference between these is which types of events I invite you to. If you're on the fence, join Legends.
My paid subscribers get a ton of perks! Including all access to my newsletters, special invites and priority answers to questions.
The main difference between these is which types of events I invite you to. If you're on the fence, join Legends.
Join Legends
Legends get access to all my paid newsletters plus special invites year round to mixers and collaborations.
Made for
Creative entrepreneurs
Creative entrepreneurs
What you'll get
All access passes to the newsletters, special invites, name recognition and stickers
Case studies, analysis, playbooks, event invites
Join the Paid Sub Playbook
Want more paying subscribers? I publish quick use tools, plays and recipes you can use to boost your revenue.
Made for
Reader-funded journalists
Reader-funded journalists
What you'll get
New plays every month and bonus access to all of my other paid newsletters
Case studies, analysis, playbooks, event invites
I don't consult.
I don't consult.
But you can hire me to run a group training OR take a class from me.
Hire me to train your newsroom or professional group on subscription monetization. I also host some free and low cost community events for journalists and writers.
But you can hire me to run a group training OR take a class from me.
Hire me to train your newsroom or professional group on subscription monetization. I also host some free and low cost community events for journalists and writers.