Become a Legend
Hey, I'm
Lex Roman

A quick introduction

I teach small audience creators how to run paid subscription businesses built off your existing fanbase. Get on my mailing list to come along for the ride!

Meet Lex Roman

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I write, speak and teach about the paid subscription business.

A few quick facts about my background and expertise:

→ I spent 10+ years in tech working with Gusto, Prosper, Burner, InVision, Amplitude, Nissan, Macys and Toyota.

→ I popularized a practice called "growth design." I was an app designer for conversion, revenue and churn projects.

→ I've been independent since 2019

→ I've run 2 primary income subscription businesses on my own. I'm currently 10% audience funded by my newsletter readers.

→ I stopped consulting in 2024 and now I write, speak and teach about revenue growth and paid subscriptions, primarily for journalists and writers.

Read more about Lex

Get my newsletters

I write three newsletters, all of which are reader-funded. Journalists Pay Themselves is my main project right now and the other two are for my paid subscribers only.

Journalists Pay Themselves

Making the growth playbook of reader-funded news more actionable and achievable. Preview the issues.

Made for

Reader-funded journalists

What you'll get

Weekly breakdowns, event invites, playbooks

Become a paid subscriber

My paid subscribers get a ton of perks! Including all access to my newsletters, special invites and priority answers to questions.

The main difference between these is which types of events I invite you to. If you're on the fence, join Legends.

Join Legends

Legends get access to all my paid newsletters plus special invites year round to mixers and collaborations.

Made for

Creative entrepreneurs

What you'll get

All access passes to the newsletters, special invites, name recognition and stickers

Become a Legend

Join the Paid Sub Playbook

Want more paying subscribers? I publish quick use tools, plays and recipes you can use to boost your revenue.

Made for

Reader-funded journalists

What you'll get

New plays every month and bonus access to all of my other paid newsletters

Get the playbook

I don't consult.

But you can hire me to run a group training OR take a class from me.

Hire me to train your newsroom or professional group on subscription monetization. I also host some free and low cost community events for journalists and writers.

View events calendar
Book me for a training
Buy Me A Coffee
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