Mar 8, 2018
growth design

Growth Design

Growth Design

Growth Design

Lex Roman

Growth marketing creator

What is Growth Design?

I define growth design as: the practice of driving business growth through unlocking authentic customer value. I see it as a specialization of design focused on high impact work. It can be applied to almost any organization or project that has a goal to grow.

Growth designers are now highly in demand with more job openings than people to fill the roles. But there is not yet enough support or education for designers who want to learn these skills. A few of us are working to fill this gap while keeping information accessible to designers without big company budgets. Some of the pioneers of this field include Chetana Deorah, Molly Norris Walker and Ran Liu—all of whom have shared invaluable contributions for anyone learning growth.

If you are learning growth design or are training up your team, check out the resources below.

Learn Growth Design

Growth Design Community

Focusing on Growth Goals

Customer Research for Growth

Validate Design Decisions

Understanding Data and Analytics

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My newsletter Revenue Rulebreaker is your trusted guide to finding customers, selling your offer and making a living from anywhere in the world. Served fresh every other Sunday to 2k+ creative entrepreneurs like you.

What readers are saying

"I’ve been enjoying your newsletters the last few months. You’ve really hit your stride and I look forward to them every time. I especially love a little low stakes gossip so keep those coming too :)"

Annie Krambuhl

Service designer focused on climate change

Get my Sunday newsletter

My newsletter Revenue Rulebreaker is your trusted guide to finding customers, selling your offer and making a living from anywhere in the world. Served fresh every other Sunday to 2k+ creative entrepreneurs like you.

What readers are saying

"I’ve been enjoying your newsletters the last few months. You’ve really hit your stride and I look forward to them every time. I especially love a little low stakes gossip so keep those coming too :)"

Annie Krambuhl

Service designer focused on climate change