I'm a Growth Designer delivering measurable value.
I'm a full stack product designer who specializes in growth and product validation. I focus on the impact of design rather than the output of design artifacts. My work is designed to drive key metrics like activation or revenue. As a result, I have deep expertise in product analytics, early stage experimentation and AB testing - all of which I consider critical inputs to inform design decisions. This is also known as growth design.
I am currently an independent Growth Designer. Previously, I was the Lead Product Designer at Burner, leading not only growth design but also customer research, product analytics and experimentation. I have worked for Carbon Five, Neo and Kluge helping clients drive up conversion and reach new audiences. Notable clients including Toyota, Nissan, Macys.com, Deloitte, Prosper and Joyable.
While I currently work in software, I see user experience design as a practice that applies to any industry. When I look at the problems our world faces, I know designers have a massive opportunity to contribute solutions. In my spare time, I use my design skills to give back to my community, advocating for more housing and a more accessible city. I cross-train in industrial design and business to prepare for a digital future that is not confined by glass rectangles. You can learn more about my vision for user experience teams in my talk: "Mise En World."
[Photo credit: Stephen Tang]