I'm a digital Product Designer delivering measurable value.
I work at InVision where I help create tools for designers to collaborate with their teams. I believe that design can and should provide measurable value. Customer development, experimentation and analytics are core components of my design practice. This is also known as growth design.
In addition to being a full stack designer, I define the instrumentation and validation plans for products. I spend as much time as possible with customers to inform design. As soon as we release anything, I make sure it's being measured.
Before InVision, I was the Lead Product Designer at Burner, leading not only design but also customer research, product analytics and experimentation. Previously, I worked for Carbon Five, Neo and Kluge helping clients drive up conversion and reach new audiences. Notable clients including Toyota, Nissan, Macys.com, Deloitte, Prosper and Joyable.
While I currently work in software, I see user experience design as a practice that applies to any industry. When I look at the problems our world faces, I know designers have a massive opportunity to contribute solutions. In my spare time, I use my design skills to give back to my community, advocating for more housing and a more accessible city. I cross-train in industrial design and business to prepare for a digital future that is not confined by glass rectangles. You can learn more about my vision for user experience teams in my talk: "Mise En World."