I'm a digital Product Designer with a focus in data and experimentation.
I work at InVision where I help create tools for designers to collaborate with their teams. I believe that design can and should provide measurable value. Customer development, experimentation and analytics are core components of my design practice. I call it growth design.
In addition to being a full stack designer, I define the instrumentation and validation plans for products. I spend as much time as possible with customers to inform design. As soon as we release anything, I make sure it's being measured.
Before InVision, I was the Lead Product Designer at Burner, leading not only design but also customer research, product analytics and experimentation. Previously, I worked for Carbon Five, Neo and Kluge helping clients drive up conversion and reach new audiences. Notable clients including Toyota, Nissan, Macys.com, Deloitte, Prosper and Joyable.
While I currently work in software, I see user experience design as a practice that applies to any industry. When I look at the problems our world faces, I know designers have a massive opportunity to contribute solutions. In my spare time, I use my design skills to give back to my community, advocating for more housing and a more accessible city. I cross-train in industrial design and business to prepare for a digital future that is not confined by glass rectangles. You can learn more about my vision for user experience teams in my talk: "Mise En World."