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Workshops

Defining Metrics

Market growth depends on a successful measurement strategy. You can’t improve what you’re not measuring. Ironically, many companies get this wrong early—failing to track data accurately or at all.

Whether you are starting from scratch or rebuilding your existing strategy, this workshop will walk you through every step. Learn how to define and execute an analytics strategy for digital products. Along the way, we'll cover specific challenges or questions you have on these topics. 

We’ll break down:

  1. Why you should care about this

  2. How to define product success

  3. Choosing analytics tools

  4. Defining events

  5. Instrumenting, documenting and running QA on events

  6. Reporting and sharing metrics

This workshop is designed for those with little or no experience in product analytics. Best for early stage founders, product leads, or anyone rethinking their metrics strategy.

No workshop dates available at this time. Sign up to be notified about future workshops