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Current Talks and Workshops

Talks

Practicing Growth Design

In this presentation, I share what growth design is, why it matters, and how it differs from core product design.

Takeaways include:
• How to make a case for your work with analytics
• The step-by-step process to practice growth design
• How businesses can benefit from growth design
• Resources to expand your knowledge and skills

Watch the Talk

The UX of Data

When tools and systems are not easy to use, people lose trust and understanding. They lose their bearings and end up relying on other methods to make decisions. It doesn't have to be this way. We can create empathetic, intuitive systems for sharing information.

Takeaways include:

  • How to choose accessible tools

  • Creating intuitive events and reports

  • Collaborative practices to ensure trustworthy data and data analysis

Read the Blog Post

Getting Started with Product Analytics

Sustainable growth relies on high quality data. In this talk, I explain how to go about choosing analytics tools, instrumenting events and creating reports. A great introduction to product analytics and how to use data to identify opportunities for your business.

Takeaways include:

  • How to choose analytics tools

  • Techniques for defining your tracking plan, instrumentation and naming

  • Advice on how to ensure high quality data

  • How to create and share reports


Workshops

Growth Design Workshop

Growth design is the practice of driving business growth through unlocking or creating customer value. Learn some of the techniques involved in growth design. Whether you want to focus on growing your company or you want to demonstrate the value of your work, you’ll gain a variety of new tools you can use.

We’ll break down:
1) Why care about growth
2) The growth design toolkit
3) Validation and experimentation techniques
4) How to start practicing growth design

Audience
Created with design teams in mind but can be tailored for a more cross-functional audience.

Typical Running Time
1-2 Hours

Defining Metrics Workshop

Market growth depends on a successful measurement strategy. You can’t improve what you’re not measuring. Whether you are starting from scratch or rebuilding your existing strategy, this workshop will walk you through every step. Learn how to define and execute an analytics strategy for digital products.

We’ll break down:
1) How to define product success
2) Choosing analytics tools
3) Setting up a tracking plan
4) Instrumenting, documenting and running QA on events
5) Reporting and sharing metrics

Audience
This workshop is designed for those with little or no experience in product analytics. Best for design teams, product leads, early stage founders or anyone rethinking their metrics strategy.

Typical Running Time
1-1.5 Hours

All workshops can be held in person or remotely