Prosper came to Carbon Five to increase conversion on their mobile product and to unify their web and mobile codebases into one. They are a growth company and had an existing customer base, but they knew they were losing people on mobile. We ran about 35 experiments throughout the project and managed to double conversions for mobile. We designed a flexible system that we began to scale up when we concluded the project.
As design lead, I chose an experiment-drive decision process and guided our team through it from the design perspective. We use lightweight ideation rounds, along with sketching wireframes and a living style guide to send out experiments nearly every day.
- Facilitating workshops
- Experiment planning
- Customer Development
- Messaging (copywriting)
- Wireframing and User Flows
- Pattern creation and documentation (styleguide)
- User Testing
- Visual Design
Testing Interaction Paradigms
After we removed unnecessary steps, we tested three methods of filling out the form. We also tested style, messaging and amount of loan offers we presented.
The original form layout with new styling
Single, expandable form
One question at a time
Showing the process clearly with time estimates
Offering additional support every step of the way
Helping people recover from errors faster