Hey y'all!

Wanted to clarify a few things as I'm transitioning the naming I use for my company.

When I started out in 2019, I registered my corp as Lex Roman, Inc.

I choose to make the company name the same as my name because I knew it would age well no matter how the company shifted.

At that time, I was offering growth design consulting to tech companies. I did a lot of conference speaking and workshops on growth design, some paid content work and I ran a couple growth design education programs under growthdesigners.co with Molly Norris Walker.

In 2021, I started Super Easy Digital as a D.B.A. under Lex Roman. The reason I choose the name was that I wanted to make digital super easy for small business owners coming out of the pandemic when everyone had to learn online marketing real fast. It made total sense at that time because I was operating a solo digital services company doing things like websites, SEO, email design, lead magnets, graphics, ads, etc.

It's 2023 as I write this and a lot has changed these past couple years.

Super Easy no longer fits as a name. I always aim to keep things easy on clients and members but as this company evolves, I work with an increasingly more advanced clientele. We're sort of past the realm of anything being super easy now.

Here's what that means:

• Super Easy as a public-facing name is being slowly retired. I'm transitioning back to going mostly by my name: Lex Roman.

• I have two sub-brands which are now front and center: Low Energy Leads (my podcast and newsletter) and Growthtrackers (my signature marketing experimentation program)

• This website (lexroman.com) will be homebase but I will continue to use lowenergyleads.com and growthtrackers.co

• Supereasydigital.com will eventually redirect to one of these sites. I'm slowly moving pages over.

I know this is more info than you wanted to know. Let me know if you have questions about any of it and thanks for reading it.

-Lex